Tuesday, August 05, 2008

Newsletter

I've never asked what a Newsletter is, or what is it meant to be.
Guy Browning says in Never Hit a Jellyfish with a Spade, Newsletters...
fill the gap between newspapers and letters.

Another gap newsletters fill is the bin...
The only way to guarantee readership of a newsletter is to make sure that everyone who gets one is in it somewhere. This is so important that you should always have a little column listing people whose names haven't been mentioned elsewhere in that issue.

Why not?
Now I know what to recommend to boss.

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