M&M's

Blue, black or white M&M's no longer a rare species.
Just read an M&M's advertisement on Business Week (yes, Business Week, 8 January 2007).
It says people/organization can print their logo, choose the color, or custom message on the M&M's.
You say cool...?
http://www.mymms.com/business/index.asp?src=business33

Looks like an "executive way" to challenge Jelly Belly?