What is Possibly a... Vision?

Due to occupational bad habit, I murmured here something about a tricky little thing called "vision" for an organization. f has been so nice that she did indeed read my stuff and asked about it. I would say "vision" is more a mental image of a possible and desirable future state of the organization. It may be as vague as a dream and portrait what a 'perfect world' is in relation to the organization.

I fancy some of these examples (they may not have said these are their "vision", yet personally I think they carry that flavor well) -
~Martin Luther King Jr "I have a dream... (children) will not be judged by the color of their skin, but by the content of their character"
~Walt Disney "The happiness business"
~IBM "Solutions for a small planet"
~GE "We bring good things to life"
~Nokia (1994) "Voice goes mobile"
~Nokia "Connecting people"
~Nokia (2004) "Life goes mobile"
~Microsoft (early days) "A computer on every desk and in every home"
~Microsoft (1998) "Connected PC and the connected TV"
~Microsoft (2002) "To enable people and businesses throughout the world to realize their full potential"
~Siemens "Where technology touches life"
~BMW "Ultimate Driving Machine" "Sheer Driving Pleasure"
~Canadian Cancer Society "A world where no Canadian fears cancer"